Our strategic portfolio edge lies in female athlete health—where elite sport has evolved from a proving ground into a high-velocity distribution engine. Women’s sports are no longer peripheral; they are a cultural force, exploding across viewership, sponsorship, and influence.
 

We’re engineering compounding feedback loops between community, product adoption, and access—leveraging a high-trust, values-led platform powered by a global, deeply engaged fanbase. This ecosystem is primed to scale next-gen XX solutions with unprecedented speed and authenticity. It’s where peak performance meets preventive medicine—and where the future of women’s health breaks into the mainstream.

The data speaks volumes:

• 25% higher brand loyalty among women’s sports fans compared to men’s

• 80% of all sports fans now watch women’s sports—marking a surge in mainstream attention

• 2x more social media engagement from female athletes than their male counterparts

We’re not just backing the movement—we’re building the platform powering it